Murdoch Launches the Daily

While packing up to fly home this morning, I saw the launch for the new "The Daily" online newspaper from News Corp. At launch, TheDaily will only be available for the iPad. Other platforms may be made available at a future date.

The cost. $0.99 a week pay as you go, or $39.95 for sign up for an entire year. This looks like a pretty good pricing system to me. Much cheaper than any print newspaper and a lot cheaper than say the Wall Street Journal ($150 a year for online).

The sections seems to be News, Lifestyle and Entertainment, Sports, and Technology (Games and Apps). Interesting that I didn't see a business section. The would be something I would like.

The actual content looked really rich. Very large and vibrate photos. 360 degree photos. video and audio. In additional there seemed to be all the social media hooks in there. They plan to produce 100 pages of content a day. 7 days a week. The sports section looked killer. Plus you can pick which teams you want to follow.

I think I may give it a try.